even the best need a little refresh.
Responsive logo sets are the design world's answer to the demands of expanding technology.
Anastasia Beverly Hills is a well-known beauty brand. Known for popularizing the Dipbrow technique and product, ABH has been a household name in the beauty community for years.
Hoping to expand their reach, I designed a responsive branding package.
Current Logos
It was clear from packaging that Anastasia Beverly Hills needed an icon or logomark. The current logomark doesn’t maintain visual consistency across the logomark and the framing text. I aimed to provide ABH with a modern, elegant, and sleek icon option that represents their professionalism and feminine delicacy.
Logo sketches
typography
Fleur Regular was used to match the logo sketch concept and manipulated into a custom logomark. Aboreto was used on framing text for the horizontal logo, and on fl. oz. info for packaging. IvyOra was selected for social graphics due to the variability and options for several styles of posts needed by ABH.
Monogram Icon
Horizontal
finished logos
Utilizing Fleur as its skeleton, the monogram was created by splicing letters and creating a handmade monogram that combined Anastasia Beverly Hills into one: ABH. This abbreviation is seen everywhere on their socials.
packaging
Dipbrow Pomade Packaging
Foundation Packaging
Blush Packaging
A huge constraint of ABH's previous logos were that their icon and horizontal logo were not visually consistent. When showcased on longer/skinnier products, you'd see the wordmark. When on caps of lipsticks or Dipbrow pomade lids, it would be the icon.
With the new logos created, the brand can achieve visual consistency and elegance across various product applications.
socials
instagram posts
Pulling from their recent Sugar and Spice collections, the campaign utilizes copy from their products' colors and focuses on eye-catching imagery. ABH is very active on social, so digital ads keep new eyes and customers converting to sales.
instagram story digital ads
If our work ethic aligns and you’d like to curate digital
solutions to your modern problems, let’s connect!
solutions to your modern problems, let’s connect!
