What makes a magazine?
Cover & External Ad
MINIMALIST LIFESTYLE TIPS, ALL IN ONE PLACE.
minimal. is a quarterly publication that caters to students who are interested in living or are already living a minimalist lifestyle. This magazine teaches the importance of sustainability in all aspects of life, while also providing affordable options for students.
front of book
Grow
Reduce
Reduce
back of book
Move
Live
Ask
Live
Ask
2 page article
THE AVERAGE READer
Magazines aren’t only about design. While how something looks plays a big factor in making it stand out on the shelves, the most important thing is always the consumer. How can we make sure we are targeting our audience correctly?
55%
Female
Female
AVG
21 years old
21 years old
61%
A.A. degree
A.A. degree
64%
Part-Time
Part-Time
LOGO
final
The concept of minimalism was to be translated as a sans serif type. The logo is also intentionally lowercase to represent this idea. Typefaces with a low x-height were considered, as well as having a vertical placement to reduce the amount of occupied space. One serif lockup is presented, but the unanimous decision was that sans serif suited the concept more accurately.
Table of Contents & In-house Ad
Staff Credits & Front of Book Header
1 Page Article & External Ad
TYPOGRAPHY
Initially, Minion was going to be used more than Gill Sans, but it made the magazine’s image not fit the target market. Most of the accent elements were made into Gill Sans to update the look. Minion was chosen for its line height and overall easy readability.
1 Page Article & External Ad
1 Page Article & In-house Ad
Cover Article
The cover article focused on a big name in the minimalism scene: Marie Kondo. The kerning between the “O” and “N” in the title was increased to counteract the gutter when printed.
Cover Article (Cont.)
Cover Article (Cont.) & Back of Book Cover
If our work ethic aligns and you’d like to curate digital
solutions to your modern problems, let’s connect!
solutions to your modern problems, let’s connect!
